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Strategic Consulting for Amazon Vendor Central and Seller Central

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Curated partnerships built on results

It Takes More Than a Great Product to Win Online

It Takes More Than a Great Product to Win Online

Selling on Amazon isn’t just about having a good product — it’s about having the right strategy to stand out, compete, and grow.

MPI Advantage partners with manufacturers in the home improvement, tools, paint, and hardware industries to develop tailored strategies that drive online marketplace growth. Our consulting services help brands like yours define objectives, identify operational challenges, benchmark capabilities, and build clear, actionable roadmaps for success.

Let's Talk Growth

We help you understand how to apply the right strategy on Amazon
to experience the results you want.

  • Just getting started?
  • Long-time seller experiencing roadblocks?
  • Looking to take your Amazon business to a higher level?

Just getting started?

Long-time seller
experiencing roadblocks?

Looking to take your
Amazon business to a higher level?

LET'S GET STARTED

Let's Talk Growth

We help you understand how to apply the right strategy on Amazon
to experience the results you want.

Just getting started?

Long-time seller
experiencing roadblocks?

Looking to take your
Amazon business to a higher level?

LET'S GET STARTED

We Help Brands Like Yours To:

Launch products on Amazon for the first time

Identify growth opportunities

Break through plateaus and roadblocks to sales

Improve ad performance and profitability

We Help Brands Like Yours To:

We Help Brands Like Yours To:

We Help Brands Like Yours To:

Proven Success with Brands Like Yours

We help you understand how to apply the right strategy on Amazon
to experience the results you want.

MPI Advantage

Strategic Holiday Push Drives High-AOV Conversions

We advised a premium home goods brand on a seasonal creator strategy focused on high-ticket bathroom fixtures during the holiday shopping period.

MPI Advantage

Sustained Influencer Program Unlocks Long-Term Growth

Over a 21-month period, we guided a consumer brand through a phased approach to influencer partnerships across three Amazon categories.

MPI Advantage

Early Returns Show Promise for Seasonal Gardening Campaign

We helped a garden product brand launch a creator-led campaign timed to spring demand, emphasizing hands-on content and outdoor transformation.

MPI Advantage

Prime Day Strategy Yields Record Results for Leading Plumbing Manufacturer

We partnered with a leading plumbing manufacturer to build a Prime Day strategy

MPI Advantage

Post-COVID Recovery Plan Rebuilds Visibility and ROAS

After a pandemic-driven sales spike, a mid-price point home improvement brand faced declining traffic and visibility.

MPI Advantage

Video Creative Boosts Paint Brand’s Amazon Growth

We advised a regional paint brand to test video placements and increase their investment in Amazon advertising.

MPI Advantage

First-Time Advertiser Sees Immediate Results on Amazon

A tools and hardware brand new to Amazon Ads sought our help to enter the channel effectively.

Proven Success with Brands Like Yours

We help you understand how to apply the right strategy on Amazon
to experience the results you want.

See all results

Strategic Holiday Push Drives High-AOV Conversions

We advised a premium home goods brand on a seasonal creator strategy focused on high-ticket bathroom fixtures during the holiday shopping period.

MPI Advantage

Sustained Influencer Program Unlocks Long-Term Growth

Over a 21-month period, we guided a consumer brand through a phased approach to influencer partnerships across three Amazon categories.

MPI Advantage

Early Returns Show Promise for Seasonal Gardening Campaign

We helped a garden product brand launch a creator-led campaign timed to spring demand, emphasizing hands-on content and outdoor transformation.

MPI Advantage

Prime Day Strategy Yields Record Results for Leading Plumbing Manufacturer

We partnered with a leading plumbing manufacturer to build a Prime Day strategy

MPI Advantage

Post-COVID Recovery Plan Rebuilds Visibility and ROAS

After a pandemic-driven sales spike, a mid-price point home improvement brand faced declining traffic and visibility.

MPI Advantage

Video Creative Boosts Paint Brand’s Amazon Growth

We advised a regional paint brand to test video placements and increase their investment in Amazon advertising.

MPI Advantage

First-Time Advertiser Sees Immediate Results on Amazon

A tools and hardware brand new to Amazon Ads sought our help to enter the channel effectively.

MPI Advantage

Strategic Holiday Push Drives High-AOV Conversions

We advised a premium home goods brand on a seasonal creator strategy focused on high-ticket bathroom fixtures during the holiday shopping period.

MPI Advantage

Sustained Influencer Program Unlocks Long-Term Growth

Over a 21-month period, we guided a consumer brand through a phased approach to influencer partnerships across three Amazon categories.

MPI Advantage

Early Returns Show Promise for Seasonal Gardening Campaign

We helped a garden product brand launch a creator-led campaign timed to spring demand, emphasizing hands-on content and outdoor transformation.

MPI Advantage

Prime Day Strategy Yields Record Results for Leading Plumbing Manufacturer

We partnered with a leading plumbing manufacturer to build a Prime Day strategy

MPI Advantage

Post-COVID Recovery Plan Rebuilds Visibility and ROAS

After a pandemic-driven sales spike, a mid-price point home improvement brand faced declining traffic and visibility.

MPI Advantage

Video Creative Boosts Paint Brand’s Amazon Growth

We advised a regional paint brand to test video placements and increase their investment in Amazon advertising.

MPI Advantage

First-Time Advertiser Sees Immediate Results on Amazon

A tools and hardware brand new to Amazon Ads sought our help to enter the channel effectively.

MPI Advantage

Check out our client wins

See all results

Proven Success with Brands Like Yours

True Citrus:

Achieved a $2.3 million increase in sales and a 5X ROAS through optimized advertising strategies. 

Lux Unfiltered:

Transitioned from Amazon novice to market contender, realizing seven-figure sales growth within the first year. 

Manna:

Boosted gross revenue by 59.76% and improved CTR by 99% through targeted advertising and listing enhancements. 

Let's Talk Strategy

Whether you're scaling up or just getting started, we'll teach you what you need to succeed on Amazon.

LET'S GET STARTED

What Our Partners Are Saying

They know Amazon like the back of their hand.

President

National Environmentally-Friendly Garden Chemicals Brand

MPI Advantage is best in class. I’ve worked with a lot of agencies, and this is the best I’ve seen.

eCommerce Manager

Category-Leading Decorative Plumbing Products Manufacturer

They have earned our trust and respect – if they say we need it, we’ll do it.

Director of Business Development

Dominent Power Sports Accessories Manufacturer

They synthesize complex information and make it actionable. That’s been a huge help.

B2B Marketing Coordinator

Innovative Paint and Chemical Manufacturer

The MPI team is an absolute pleasure to work with! They are invaluable partners and most importantly, exceptional individuals. 

Sales Director

Leading Consumer Epoxy and Adhesive Manufacturer

What Our Partners Are Saying

Frequently Asked Questions.

Selling on Amazon isn’t just about having a good product — it’s about having the right strategy to stand out, compete, and grow. MPI Advantage partners with manufacturers in the home improvement, tools, paint, and hardware industries to develop tailored strategies that drive online marketplace growth. Our consulting services help brands like yours define objectives, identify operational challenges, benchmark capabilities, and build clear, actionable roadmaps for success.

We have helped clients across a broad range of categories – ranging across home goods, hardware, baby items, powersports, and more! However, we are uniquely specialized to help vendors in the home improvement category – such as plumbing, hardware, paint, and tools. 

Absolutely. Many of our clients have internal teams or agency partners. We’re often brought in to help define strategy, identify blind spots, and close gaps—especially in areas like channel profitability, operational efficiency, and marketplace expansion. Our role is to elevate the work already being done and help your team win. If you just need help with a certain aspect of your business or just need a fresh second set of eyes, we are here to help.

We begin by understanding your goals, pain points, and current processes. From there, we create a customized roadmap that often includes strategic consulting, process optimization, and reporting tools to support better decisions. We have three primary levels of engagement. One option is a short-term engagement of three meetings centered around a particular aspect of your business. Another option is ongoing monthly consulting consisting of one strategy call per month. Additionally, we offer prepaid blocks of hours that can be used however best serves you.

Yes. While Amazon is often the starting point, we also advise clients across Walmart, The Home Depot, Lowe’s, Zoro, Wayfair, TikTok Shop, and direct-to-consumer platforms like Shopify and WooCommerce.

Contact MPI Advantage

Frequently Asked Questions.

Selling on Amazon isn’t just about having a good product — it’s about having the right strategy to stand out, compete, and grow. MPI Advantage partners with manufacturers in the home improvement, tools, paint, and hardware industries to develop tailored strategies that drive online marketplace growth. Our consulting services help brands like yours define objectives, identify operational challenges, benchmark capabilities, and build clear, actionable roadmaps for success.

We have helped clients across a broad range of categories – ranging across home goods, hardware, baby items, powersports, and more! However, we are uniquely specialized to help vendors in the home improvement category – such as plumbing, hardware, paint, and tools. 

Absolutely. Many of our clients have internal teams or agency partners. We’re often brought in to help define strategy, identify blind spots, and close gaps—especially in areas like channel profitability, operational efficiency, and marketplace expansion. Our role is to elevate the work already being done and help your team win. If you just need help with a certain aspect of your business or just need a fresh second set of eyes, we are here to help.

We begin by understanding your goals, pain points, and current processes. From there, we create a customized roadmap that often includes strategic consulting, process optimization, and reporting tools to support better decisions. We have three primary levels of engagement. One option is a short-term engagement of three meetings centered around a particular aspect of your business. Another option is ongoing monthly consulting consisting of one strategy call per month. Additionally, we offer prepaid blocks of hours that can be used however best serves you.

Yes. While Amazon is often the starting point, we also advise clients across Walmart, The Home Depot, Lowe’s, Zoro, Wayfair, TikTok Shop, and direct-to-consumer platforms like Shopify and WooCommerce.