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  • Writer's pictureMPI Advantage

5 Best Practices for Choosing Products to Bundle on Amazon: A Guide to Boosting Your eComm Strategy

Bundling products can be a smart way to increase your eCommerce success on Amazon. However, choosing the right products to bundle can make or break your strategy. Here are five best practices to help you choose the best products to bundle on Amazon:

1. Select complementary products: When bundling products, choose items that complement each other, such as a smartphone case with a screen protector or charging cable. This way, you can offer a more complete solution to your customers' needs.

2. Consider product size and weight: Product size and weight are crucial considerations when bundling products. Bundling small, lightweight items can make shipping more efficient and cost-effective. Additionally, bundling products with similar sizes and weights can make packaging and handling easier, reducing the likelihood of damage during shipping.

3. Choose products with high demand: Bundling popular products can increase your sales and profits. Offering a unique bundle that is not available from other sellers can also help you stand out from the competition and attract customers who are looking for something different.

4. Price the bundle competitively: Consider the total value of the bundled products and price the bundle slightly lower than the combined cost of the individual items. This can make the bundle more appealing to customers and increase the chances of making a sale. Alternatively, you can also price the items slightly higher than the individual items as a pricing strategy due to perceived value.

5. Test and optimize the bundle: Test and optimize your bundles over time based on customer feedback and sales data. You may need to change the products included in the bundle, adjust the price, or modify the product descriptions to better highlight the value of the bundle.

By following these best practices, you can create compelling product bundles that increase your sales and profits on Amazon.

For more data-driven insights on creating successful product bundles, let's connect! At MPI Advantage, we have the expertise to help you select the best products to bundle, implement pricing strategies, and more.

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