Selling online requires a different approach than selling in-store, as customers can't physically touch or try your products. That's why high-quality images are a vital component of online sales. Humans are visual creatures, and compelling imagery can make all the difference when it comes to closing a sale.
If you're selling on Amazon, there are several types of images that tend to convert well, depending on the type of product you're selling. Here are some examples:
1. Product images on a white background: Amazon requires that the main product image be on a pure white background. This type of image is proven to be effective in increasing conversions, as it allows customers to focus on the product itself without any distractions. High-quality images are a must.
2. Lifestyle images: These images show the product in use or in a real-life setting. For example, a lifestyle image of a camping tent might show the tent set up in a beautiful outdoor location with people sitting inside. Lifestyle images help customers envision themselves using the product, making it more appealing.
3. Work-harder images: These images provide essential details such as dimensions or features quickly using text, icons or other visuals that customers can understand at a glance. They help justify the value of your product and can be especially effective for complex products that require explanation. For example, a work-harder image for a kitchen gadget might show how to use the gadget in different ways.
4. Packaging images: If your product comes in unique or eye-catching packaging, be sure to include an image of the packaging. This can help make your product stand out in search results and on your product detail page. Using a high-quality image, customers can zoom in and read further details.
It's crucial to use high-quality images that accurately represent your product. It's also essential to choose the right mix of images and use compelling imagery that provides the information necessary to finalize a purchase decision. By using a combination of different image types, you can create a visually appealing and informative product detail page that increases conversions and sales.
Want to learn more about how to take your Amazon listing images to the next level? MPI Advantage's creative team has the expertise to help you create compelling product imagery that drives sales. Let's connect!