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  • Writer's pictureMPI Advantage

Using Data to Create Winning Bundled Products: Understanding Consumer Behavior

If you want to create successful bundled products, it's crucial to understand consumer behavior. By utilizing data-driven insights, you can gain valuable information about why customers are buying certain products together and what factors influence their purchasing decisions. Here are five ways you can use data to better understand consumer behavior when it comes to purchasing bundled items:

1. Look at sales data to identify popular bundles. By analyzing sales data, you can determine which products are commonly purchased together and how often. This can help you understand what items complement each other and what trends are impacting customer preferences over time.

2. Analyze customer reviews and feedback. Reviews and feedback can give you insight into what customers like and dislike about specific bundles. This can help you improve your products to better meet customer needs and identify common pain points or issues that may be impacting sales.

3. Utilize customer segmentation. Segmenting customers based on demographics, buying habits, or other factors can help you tailor your bundled products to better meet the needs and preferences of specific groups.

4. Leverage A/B testing. By testing different product combinations, pricing strategies, or marketing messages, you can gain insights into what factors influence customer buying decisions. A/B testing can also help you identify the optimal pricing, product selection, or marketing approach for a specific bundled product.

5. Monitor competitor activity. Analyzing competitor offerings can help you understand what products are commonly bundled together and what pricing strategies are being used. This can help you identify gaps in the market and opportunities for differentiation.


Using data-driven insights can help you create successful bundled products that meet customer needs and preferences, driving eCommerce success. If you need help collecting these insights, MPI Advantage has the expertise to help! Let’s connect!

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